Liz Elfman

AI-enabled content strategyAI-enabled content strategy

What do ChatGPT, Perplexity, Claude, and Gemini do with an open-ended content strategy prompt?

I tested all 4 clients with a vague B2B strategy question, and here's what happened

I used to work at Google*

*as a TVC

It's okay to suck at math

You can still be a writer in a STEM-obsessed world

interviewinterview

Required Reading: Jabroni Capital by Jack Kuveke

When tech absurdity becomes career-defining content

ClarityClarity

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Why Tech Bros Can't Write

On Silicon Valley's communication struggles

Copywriting TipsCopywriting Tips

No Ifs, Ands, or Bots: AI Can't Feel Things

How to not sound like AI in your writing

The Only Writing Resolution You Need This Year

A case for slow writing in a fast world